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______________________________________________________________________ 3. This very factor that keeps us sane also keeps us from thinking beyond what we know to be true. Checklists help enormously in keeping the idea maker or problem solver alert to multiple aspects of the issue at hand.
Intelligent addressing of these problems in connection with your idea should produce welcome improvements to it. A major block to creativity for many of us is the mind's fierce grasp on reality. The mind can attend to only about seven items at one time; more than that will have to be recalled from memory, either by force of will or through a checklist.
Note, though, that even general problems can be submitted to brainstorming with success. We have been trained to be so instantly analytic, practical, convergent in our thinking that this step is very difficult to observe, but it is crucial. By permitting yourself to think outside the boundaries of ordinary, normal thought, brilliant new solutions can arise. For example, when the subway was being dug under Victoria station in London, water began seeping in. In another example, it's a fact that electric generators can produce more power if the windings can be kept cool. Second, the larger your list of possibilities, the more you will have to choose from, adapt, or combine. Someone must be put in charge of writing down all the ideas. Whether or not the "seeing odors" thought suggests the invention of an odor detecting device, a super sniffer like the ones used by the U. military to sniff out enemy soldiers, a main benefit of practicing what-iffing is to train the mind to explore unreality or imagined reality, to think about, for a few minutes, the necessary, logical consequences or facts needed to support such a change in real things. But then wouldn't the pushers concentrate on selling drugs to those under 18 instead of to adults, which would be a worse situation than we have now? As I said, too often we simply stop thinking altogether when something contrary to fact comes across our minds or else we think about it in the most illogical and impractical way. " the response we tend to get, either from others or from ourselves, is, "Well, the sky isn't green, so why think about it? Suggest ten possible names and then choose one that seems to be the best.Remember, the goal is more important than the path. If cars were maintained by the government, too, some would be in better shape than now, but others would be in worse shape--no pride in personal ownership. You'd never know if the car you drove to a location (like the movie theater at night) would be there when you got out. These checklists simply save the mental effort required to bring up what's available when that list gets longer than six or seven.Alex Osborn, advertising writer of the fifties and sixties, has contributed many very powerful creative thinking techniques. This is sometimes called piggybacking, hitchhiking, or ping ponging. (Purpose) Why was or is this done, avoided, permitted? On sunny days cars would be plentiful, but on rainy days, you might get stuck at the shopping center. Another example might be to ask, "What if we do nothing about the problem? ______________________________________________________________________ Use one or more of the concepts in this article to respond to one of the following challenges. The Kell Mills Cereal Company has just created a new breakfast cereal made from formed wheat chunks.You'll remember the five creative methods we discussed in the Introduction to Creative Thinking: evolution, synthesis, revolution, reapplication, changing direction. These questions are especially useful for generating ideas for improving something (the evolutionary approach), but they also help to break thinking out of the evolutionary mode and put it into the revolutionary mode by returning the thinker to the origin and purpose of the idea or solution. What-iffing is a tool for releasing the mind, for delivering us from being blocked by reality. A checklist of available tools used in your ordinary work can also be helpful.Many classic creative thinking techniques make use of one or more of these methods. (Agency or Method) How was it, could it be, should it be done, prevented, destroyed, made, improved, altered? By returning to the roots of the problem, a new vision can be created. In its simplest form, what-iffing involves describing an imagined action or solution and then examining the probable associated facts, consequences, or events. These lists might be called availability reminders.